Facebook now has a bunch of investors who aren't exactly popping champagne corks over the company's falling stock price. That means the company has to start making money off its users.
Hence new products like Highlight, the pay-to-promote service that Facebook users first started seeing in New Zeland. The feature which let you 'highlight' a post for 2$, was a test to "gauge people's interest in this method of sharing with their friends," according to one user of facebook.
Now, it appears a new more involved method of promoting your own posts has popped up here in the United States. If you're a business trying to advertise an event or an individual looking to sell something, it might be worth it to pay $100 so that all of your friends see your posts. On the other hand, those prices seem a little sleep; on the other, if Facebook priced it too low, we would all be inundated with highlighted posts.
Until we see more examples of people actually being solicited to spend money promoting their Facebook content, it will even roll it outto the general public. It does show, however, that Facebook is serious about chasing other sources of revenue after its relatively disappointing public offering.
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